Elegance in Motion: Fashion Meets Nautical Craftsmanship on Our Boats.
We take pride in partnering with prestigious brands that share our values and entrepreneurial vision. Summer in Portofino brings myriad opportunities and ideas for creative and intriguing initiatives. One such initiative is our collaboration with La Double J, an inspiring brand in Italian fashion and craftsmanship, known for its clothing collections and home items.
This collaboration stems from our shared passion for elegance and high-quality craftsmanship. Both Mussini and La Double J stand out for their attention to detail, passion for beauty, and ability to transform everyday items into true works of art.
This has been another opportunity for us, as has been the case with other renowned names like Missoni, Armani, and SEASE by Loro Piana, to bring together the worlds of nautical and fashion and decor, creating an immersive and memorable experience.
The Charm of La Double J
La Double J has captured international attention with its stylish dresses and designer home articles.
Founded with the goal of bringing joy and style to people’s homes and wardrobes, La Double J has become synonymous with quality and creativity. It’s no coincidence that the quality of decorations made for renowned hotels is recognized by experts and industry magazines, showcasing the brand’s ability to create unique and captivating environments.
The collaboration with Mussini is a natural evolution of our shared mission: to celebrate artisanal excellence and offer products that not only showcase a distinctive style but also tell a story.
Fashionable Settings, on Boats and Beyond
In early June, for a few days, our charter boats, including the Paraggina Tender, Corvetta, and two Utility Portofinos, were “dressed” by La Double J transforming them into floating works of art.
It doesn’t end there: the restaurant and gelateria run by the Mussini family – by sisters Emilia and Simona, daughters of Gaetano and granddaughters of Giorgio Mussini, our founder – were adorned with La Double J’s signature colorful and vibrant patterns, creating a festive and sophisticated environment.
Visitors had the opportunity to enjoy a unique atmosphere, where sea, fashion, and design met in perfect harmony.
An Immersive Visual Experience
Our collaboration with La Double J has allowed us to create an unprecedented visual and immersive experience. The decorated boats, more than just charming means of transportation, have become true pieces of design navigating the crystalline waters of the harbor.
Visitors could dive into a world of colors and shapes, enjoying the beauty of the sea and contemporary art.
A way to enrich the experience and demonstrate, once again, how fashion and nautical together can create something truly special.
